The Global State of Digital 2022
This year’s all-encompassing overview of all things digital—social media, search, ecommerce, advertising, and more—from Hootsuite and We Are Social.
For a snapshot of the must-know data that could give your business an edge in 2022, get our Top Takeaways—or read on to see the full report.
Rise in global social media users over the last year
0%
There are now 4.62 billion people using social media around the world.
2021 global social media advertising spend (USD)
$0 B
Almost an entire third (33.1%) of the total global digital ad spend came from social media.
Percentage of global internet users who buy something online every week
0%
30.6% of people around the world make that purchase on their mobile device.
More data. Less FOMO. Read the full report.
More data. Less FOMO.
Read the full report.
With 300 pages of stats from more than 230 countries and territories, here are all the insights you need to build your 2022 digital strategies with confidence.
No supercomputer? No problem!
We’ve condensed the data so you don’t have to.
Hootsuite’s Highlights
Bookmarked the full report for later? Check out this 60-second glimpse of the data points you need to know to reach your business goals this year.
No supercomputer? No problem!
We’ve condensed the data so you don’t have to.
Report Tour Guide
On the hunt for something specific? We can help you find it. Simply tell us what you’re looking for in this two-step questionnaire and we’ll direct you to all the right stats. Curious about more than one category? Just hit “back” to keep exploring.
Question 1 of 2
Which category are you most interested in?
Social media users
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Social media platforms
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Social media advertising
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Brand discovery and research
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Ecommerce
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Question 2 of 2
More specifically, what would you like to learn about?
Who uses social media (by age, gender, and location)
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
How, why and how long people use social media
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Question 2 of 2
More specifically, what would you like to learn about?
The most popular platforms
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Who you can reach on each platform
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Noteworthy trends by platform
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Question 2 of 2
More specifically, what would you like to learn about?
How much marketers spend on social advertising
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
How much people engage with brand content on social
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Question 2 of 2
More specifically, what would you like to learn about?
How people discover new brands
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Those most likely to research products before making a purchase—who and where are they?
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
The channels people use most for brand research
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Question 2 of 2
More specifically, what would you like to learn about?
The most popular ecommerce activities
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
People who make purchases online—who and where are they?
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
How much people spend on ecommerce purchases
Nulla orci arcu, congue sit amet nunc vel, suscipit vestibulum est.
Completed the tour? Get your souvenir.
Have all the data on hand—so you can test your theories, challenge your assumptions, and find new opportunities—when you need it most.
The Data, Decoded
Get into the Game
Your Questions, Expert Answers
We sat down with Simon Kemp—the report author himself—to answer questions from social marketers like you and get the lowdown on this year’s most shocking, exciting, and game-changing stats.
Mises à jour trimestrielles des données du rapport Digital 2022
Digital 2022 Quarterly Data Updates
Digital 2022 Quarterly Data Updates
Digital 2022 Quarterly Data Updates
Country-Specific Digital Data
Looking for data for a particular country? Get the digital trends and insights you need to understand your audiences around the world.
Australia
Read more
Hong Kong
Read more
Saudi Arabia
Read more
UAE
Read more
France
Read more
Italy
Read more
Singapore
Read more
UK
Read more
Canada
Read more
USA
Read more
Germany
Read more
China
Read more
Brazil
Read more
Mexico
Read more
Spain
Read more