The Global State of Digital 2022

This year’s all-encompassing overview of all things digital—social media, search, ecommerce, advertising, and more—from Hootsuite and We Are Social.

For a snapshot of the must-know data that could give your business an edge in 2022, get our Top Takeaways—or read on to see the full report.
Rise in global social media users over the last year

0%

There are now 4.62 billion people using social media around the world.

2021 global social media advertising spend (USD)

$0 B

Almost an entire third (33.1%) of the total global digital ad spend came from social media.

Percentage of global internet users who buy something online every week

0%

30.6% of people around the world make that purchase on their mobile device.

Rise in global social media users over the last year

0%

There are now 4.62 billion people using social media around the world.

2021 global social media advertising spend (USD)

$0 B

Almost an entire third (33.1%) of the total global digital ad spend came from social media.

Percentage of global internet users who buy something online every week

0%

30.6% of people around the world make that purchase on their mobile device.

More data. Less FOMO. Read the full report. 

More data. Less FOMO.
Read the full report. 

With 300 pages of stats from more than 230 countries and territories, here are all the insights you need to build your 2022 digital strategies with confidence. 

No supercomputer? No problem!

We’ve condensed the data so you don’t have to.

Hootsuite’s Highlights

Bookmarked the full report for later? Check out this 60-second glimpse of the data points you need to know to reach your business goals this year.

No supercomputer? No problem!

We’ve condensed the data so you don’t have to.

Report Tour Guide

On the hunt for something specific? We can help you find it. Simply tell us what you’re looking for in this two-step questionnaire and we’ll direct you to all the right stats. Curious about more than one category? Just hit “back” to keep exploring.

Completed the tour? Get your souvenir.

Have all the data on hand—so you can test your theories, challenge your assumptions, and find new opportunities—when you need it most.

The Data, Decoded

Get into the Game
Survey says… everything you need to know about our digital data! Watch the replay of our first-ever game show webinar and guess the answers to the trivia questions alongside our live audience. Plus, learn how the insights impact your business, what they mean for your social strategy, and how to put them into action.
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Your Questions, Expert Answers

We sat down with Simon Kemp—the report author himself—to answer questions from social marketers like you and get the lowdown on this year’s most shocking, exciting, and game-changing stats.

 

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Mises à jour trimestrielles des données du rapport Digital 2022

Informations d’avril

Bientôt disponible

Read Them Now
Informations de juillet

Bientôt disponible

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Informations d’octobre
Bientôt disponible
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Digital 2022 Quarterly Data Updates

Digital 2022 Quarterly Data Updates

Digital 2022 Quarterly Data Updates

Country-Specific Digital Data

Looking for data for a particular country? Get the digital trends and insights you need to understand your audiences around the world.

Australia

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Hong Kong

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Saudi Arabia

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UAE

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France

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Italy

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Singapore

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UK

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Canada

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USA

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Germany

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China

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Brazil

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Mexico

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Spain

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See how Hootsuite can help you transform the data into actionable results on social.

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